Visual designer with a passion for telling stories through playful and purposeful design.
I’m a Pakistani graphic designer based in Cambridge with 10+ years creating impactful, brand-aligned work across commercial and corporate learning, marketing, and social impact. My approach is strategic and user-centred: design shouldn’t just look stylised—it should solve problems, tell stories, and create results. Whether shaping a visual identity, building scalable templates, or refining typography on a workbook, I bring thoughtfulness and purpose to every detail. Beyond the studio, I’m a mum, a self-taught (and passionate) baker, and an avid gardener. I love brainstorming ideas, trading notes on books and dramas, and bringing order to creative chaos.